IMAGINED TERRITORIES is a new sculpture and public intervention by artist and designer Andy Welland, whose practice uses bright and playful collage works to celebrate togetherness, connection and the joy of being human. The work reimagines the flag as a symbol of connection rather than division – a flag for everyone, and for no one.
First realised in 2025 as a citywide public poster campaign across more than 20 civic locations in Sheffield and Barnsley, the project now evolves at TAH as a flag artwork, proudly flying from the roof of the building. The work responds to a moment in which flags have become increasingly visible and contested across Britain, raised on buildings and roundabouts, often carrying complex and conflicting meanings of pride, fear, belonging and exclusion.
At a time when the act of flying a flag has never felt more complex, shaping how we see ourselves and each other, the artist invites us to consider how symbols once intended to unite people are now often used to divide. The project fuses Welland’s background in design and advertising, yet rather than selling a message or product, IMAGINED TERRITORIES invites wider reflection. His flag proposes a vision of belonging and shared identity, borrowing the proportions and authority of a national flag while refusing to dictate allegiance.
IMAGINED TERRITORIES asks what pride, identity and belonging mean today. Installed above the entrance of The Art House – a proud Studio and Gallery of Sanctuary, a creative hub and civic space committed to welcome, inclusion and safety for all – the work invites us all to consider who and what we stand for.
